W Prague marks the transformation of the historic Grand Hotel Evropa into a contemporary lifestyle luxury hotel under Marriott International’s W Hotels brand. Located on Wenceslas Square in the heart of Prague, the property merges rich architectural heritage with bold modern design to create a destination tailored to today’s global luxury traveler. Originally opened in 1905, the Grand Hotel Evropa stood as one of the most iconic examples of Czech Art Nouveau. Today, it reopens as W Prague, continuing its legacy of innovation and cultural relevance.

The project was led by Benoy and Chapman Taylor on the architectural side, with interiors by the award-winning AvroKO London studio. Behind the restored façade, a new eight-story elliptical wing has been added, connecting the historic structure with a modern extension. The renovation preserved defining Art Nouveau features—sculptural façades, mosaic inscriptions, and grand interior detailing—while introducing new functionality, materials, and spatial concepts aligned with contemporary design standards.

At the core of the hotel’s design narrative is the theme of the “Elixir”—a symbolic “liquid gold” representing vitality, transformation, and timeless energy. This motif appears throughout the hotel in fluid lines and golden accents, striking a balance between tradition and experimentation. Complementing this is the idea of a “Fantastical Garden”, inspired by the dreamlike works of Czech artist Alphonse Mucha, which adds a layer of whimsical expression through organic textures, decorative elements, and playful contrasts.

W Prague features 161 guestrooms and suites, including the signature WOW Bohemia Duplex, alongside vibrant social venues such as the W Lounge with Garden, ABOVE Rooftop with panoramic city views, and the immersive underground cocktail bar Minus One. Throughout, the interiors highlight duality—restored Art Nouveau chandeliers paired with brass reception desks, preserved frescoes alongside contemporary artwork, and classic architecture merging with modern forms.

A standout centerpiece is the atrium chandelier created by Czech crystal manufacturer Preciosa. Designed to resemble a frozen garden gradually melting, the installation symbolizes both contrast and transformation—capturing the essence of W Prague: a celebration of heritage reimagined for the future.

Project Overview
Historical Component:
Renovation of the Grand Hotel Evropa, originally built in 1872 and redesigned in Art Nouveau style in 1905.
New Component:
Construction of a contemporary eight-story elliptical extension in the rear courtyard.

Project Scope:
Full architectural restoration of the heritage-protected structure
New-build hotel wing
Integration of historical and modern design features
Complete interior fit-out, including guest facilities and dining venues

Project Team
Owner: Ferid Nasr
Lead Project Team (Hotel Evropa s.r.o.): Matouš Loskot, Pavel Srb, Kamil Buchtík
Architectural Restoration & Heritage Zones: Chapman Taylor
New Building Design: DAM (Architectural Studio)
Project Development: Benoy
Engineering & Technical Design: DeltaPlan
Interior Design: AvroKO London Studio
Lighting Design & Installation: Preciosa (Atrium chandelier)
Hotel Specifications
Total Net Floor Area: 11,686 m²
Guestrooms & Suites: 161 total, including WOW and Extreme WOW suites

Key Facilities
W Lounge with Garden
ABOVE Rooftop – seasonal terrace with panoramic views
Minus One – premium cocktail scene
Le Petit Beefbar au Grand Café – upscale F&B concept

Meeting & event spaces
AWAY Spa and FIT fitness center
Design Themes
Core Concept: Elixir of Life – symbolizing transformation, eternal vitality, and golden energy

Supporting Motif: Fantastical Garden – inspired by Czech Art Nouveau and the dreamlike works of Alphonse Mucha

Opening Year: 2024
Project Status: Completed