Opened in August 2023, the concept store Papir Plojhar in Jindřišská Street brings to Prague a novel stationery from the Atelier Monday workshop. It embodies the beauty of paper through structure and shapes inspired by cardboard. The Atelier has managed to combine the tradition of the family company Plojhar with contemporary design and an original method of furniture production.

The family-owned company Papír Plojhar has been active on the paper market since 1888. Five generations of the family business were based in České Budějovice, but under the leadership of Jakub Plojhar, the company decided to bring its Papir to Prague and offer customers an unusual shopping experience. The task was to create a stationery shop that would offer customers a shopping experience, goods that you would not find in any other stationery shop and at the same time refer to the tradition of the family business.

It is already clear at first glance that paper plays a major role in the new shop. It naturally became the main source of inspiration for the designers from Atelier Monday. The selected elements in the interior, whose rounded shapes are based on the structure of cardboard, refer to the story of paper. When cut open, it reveals rounded joints resembling ripples that permeate the design. As paper is not commonly used in interiors, it was necessary to take a completely different approach to the design and work very closely with the company and its representatives. Ideas on how to incorporate the material into the interior were born as the designers became familiar with paper and the possibilities of processing it in the company itself. The company is also active in the cardboard market, so Atelier decided to take an unconventional route and have a large part of the furniture manufactured directly at the company's headquarters. The studio supplied drawings of the furnishings, which were then made by cutting to size from cardboard with a plotter. The interior of Papír Plojhar thus combines the tradition of a family business with the unusual technology of furniture production. The centre of the shop's life is to become a cardboard table designed for creation and creative workshops, which Jakub Plojhar and his team plan to organise in Papír. The chairs and displays for displaying products are also made of cardboard. The halved cardboard tubes then become an unusual decoration for the wall behind the counter. The ambient light installation by the design duo Lappa, made of Tyvek, is reminiscent of the lightness and fragility of paper.