Optika Oko in Zbraslav belongs to four branches of opticians of the same name and the same owner. We had the opportunity to design and implement all four branches gradually over eight years. We agreed with the owner that it would be good to keep all the stores in the same spirit and concept.
The most important thing was to change the overall layout of the sales counter and storage areas. The whole interior has been enlarged and even the communication with the client is more practical and comfortable for the salesperson and the client in this solution.

The shop's essential elements are atypical illuminated display cases in the shape of spectacle frames, which were created during the design of the first branch in Ládví. The shopping complex in Ládví dates back to the 1970s, so I based my search for the shapes of these showcases on glasses from the same era. The display cases are in oak veneer or white lacquered. We complemented the decorative display cabinets with standard type cabinets.
The counter, also in the shape of frames, has a shallow glass display case on the front side and open shelves on the other side. The glasses in the display case can be reached by the seller thanks to extensions to the sides.
The walls are decorated with quotations in all four stores and different ones in each. In Zbraslav, the quotes are eye-themed. They are realised by gluing, combined with painted horizontal stripes.
By partially covering the heating under the window, we created a space for displaying the goods. The window is covered on the outside with the motif of a little girl with a typical covering of the eye during a vision investigation. As far as the window display is concerned, this was probably the biggest compromise in our otherwise wonderful collaboration with the owner. They very much wanted to keep the original photo of the little girl in this pose, which they had on the window for many years. But we were able to convince the client that the window display should also be designed in the spirit of the other branches. The motif of the little girl is therefore from our archive of photos and is artistically processed by us. The frames in the window form a "protective back" against theft and also make it visible from the outside. The original idea was for the hoops to serve as a signboard over the shop entrance. Unfortunately, this was not approved by the homeowner.
The floor is all that remains of the original condition.