Raw concrete, sophisticated lighting and a variable shelving system. The space on the ground floor of a prefabricated building in Libeň, originally used as a convenience store, has been transformed into a specialised sportswear and basketball shoe store BasketSHOP.
The look of the store is based on the aesthetics of the street, and shades of grey and black, complemented by bright LED lighting and red neon lights, play an important role. The walls and ceiling are exposed except for the concrete structure which creates the main aesthetic element. On the ceiling, technical lighting and HVAC ducts are admitted to enhance the industrial character. The dominant material is steel used in several forms within the shelving system and especially on the sales counter. Neutral tones allow the colourful range on offer to stand out and attract the customer's attention. The shelves, as well as the counter, are illuminated with LED strips to emphasise their shape line and to guide the customer around the space as a navigation element.

Sales area: 125,5 m2
clear height: 3225 mm