The new concept has been developed by a French concept studio MALHERBE PARIS together with the Brno architectural studio KYZLINK ARCHITECTS.
The interior is designed in warm and pleasant shades of pink colour in combination with the latest technologies, such as LED information panels, digital price tags or sensor bars. This clearly identifies the company as a leader in the beauty commerce world. Sophisticated floor plan of the Brno store provides countless different nooks for presentations of world brands or for cosmetic mini studios. The contrast of wood pattern and white terrazzo is emphasized by the curves in the floor – to guide the visitor through the entire space of the business unit. An integral part of the project is also the "interior shop window" - an area for presentation in the shop in shop concept. A quite significant space is also dedicated to self-service cash registers and the online shipments counters – both as an integral part of Notino stores services.
Notino stores are becoming a pleasant space full of experiences and thus completely change the concept of shopping.

Notino has opened the largest perfume and cosmetics store in the Czech Republic. The new two-storey perfumery with an area of 850 m2 offers more than 250 world-famous brands, modern technologies and innovations for beauty, exclusive services and a completely new design.
The new store interior concept represents the current trends in the retail world and pushes the technological boundaries one step further. The first store saw the light of day in 2020 in Warsaw, Poland, and is now the first application on the domestic market.