The Prima group is located in the Na Vinici premises in Strašnice, Prague. The building underwent a number of custom modifications for the specific operation of TV and radio broadcasting, and the entire of the company. A team from the Casua took part in the overall reconstruction.
Creating an inspiring environment, connecting people and facilitating mutual communication was a major challenge for the architects from the dotegg studio. The entrance to the building clearly indicates the company that is located in it - a large TV wall projecting the channels of the Prima dominates the entire reception area. The main corridor connects the only two-storey news studio in the ČR. A wide staircase ensures a smooth connection between the floors. On each floor, the space becomes a meeting place for all employees, including informal rest areas that are available to them. There is also a roof terrace and the largest conference room in the spirit of the Prima SVĚT.

The individual floors represent zones that are distinguished by their concept whilst simultaneously reflecting the relevant department. Graphic artists from the Upsala studio took care of the graphics in a creative way. The glazed office partitions also allow members to be in constant visual contact with the rest of the team. The material and colour design of the space is left in an industrial style, complemented by a range of bright colours of the individual brands of the Prima group. The technically-industrial appearance is balanced by wood decor on the floor, the wall tiles and the atypical furniture.

The reconstruction of the Na Vinici building created magnificent office spaces for one of the main broadcasters in the Czech Republic. The modern environment also includes a café in the Prima Fresh style, as well as the Primáček company kindergarten. Technically and technologically, this is one of the most modern spaces in television broadcasting.